for the brands who get it πŸ“Ž

An audience built on feeling understood.

Mia and Stories is still small, and we're honest about that. What we have isn't scale. It's trust. Parents who stopped scrolling because a story felt like their own home. If your brand wants to support families with honesty, warmth, and respect, we might make sense together.

66

true stories published

a new one every week

19.1K

views on our most shared story

5

big feelings we keep returning to

EN

English-speaking parents worldwide

who is actually watching

Parents of toddlers and young children, mostly ages 1–5. Primarily mothers, ages 25–40, English-speaking and spread across the world. They follow Mia because her stories feel like moments from their own homes.

They're not looking for parenting advice. They're looking for the feeling of being understood. The quiet relief of realizing, 'it's not just our house.' That's where the trust comes from.

This isn't a parenting-hacks audience. These are parents who stopped scrolling because something felt true. That difference matters when choosing who belongs in this world.

the profile, pinned up

Primary age Parents of 1–5 year olds
Gender split Primarily mothers (est. 78%)
Age range 25–40
Language English
Geography Global β€” US, UK, AU, TR, NL
Intent To feel understood, not advised

a good fit

  • βœ“ Parenting tools, apps, and platforms
  • βœ“ Children's books and educational publishers
  • βœ“ Printable and downloadable learning products
  • βœ“ Gentle sleep, routine, and transition tools
  • βœ“ Baby and toddler products that support family life
  • βœ“ Family wellness and mental health brands

not for us

  • βœ• Brands that turn parenting into a performance
  • βœ• Quick-fix or 'one simple trick' products
  • βœ• High-volume, low-trust affiliate content
  • βœ• Anything that shames, blames, or lectures parents
  • βœ• Products made only to entertain children, not support families

"A real child's privacy will always matter more than growth, reach, or any partnership. That's the promise this whole project is built on."

β€” the partnership promise

the kettle is on β˜•

Let's talk about fit.

We're still growing. The stories are small, but the feelings inside them are not. If your brand believes families deserve honesty, warmth, and understanding, we'd love to hear from you.

Get in touch β†’